My neighborhood fancy pants grocery store started carrying Full Circle products a few months back. And how did I live before that? Let’s see, I’ve bought Full Circle cappellini, soy milk, and dried pinto beans. All of these have been perfectly good quality (not just acceptable – but honestly good) at a very decent price – almost always lower than the other organic brands by weight.
Mind you, the Full Circle products are “organic” by U.S.D.A. standards, which farmers establish via a compliance or audit model – the USDA inspects them to see if they meet the standard. These are not as stringent as the California Certified Organic Farmers standard, which is used to establish a high level of quality in order to create a strong brand for certified farmers. The CCOF basically arm-wrestled the State of California into being the vanguard for the organic foods arena in the U.S.A. Hey, I can’t be the only one who thinks the CCOF’s history page is a fun read! The CCOF story touches me because it’s just some people with pie-in-the-sky ideals who made their dreams come true – about vegetables no less!!! The Consumer Reports people have put together a site if you want to learn more about the controversies around organic food standards.
Hey, I grew up in an agricultural town. I saw people working in fields and crops. I know that somebody picked each lettuce that went into my Caesar salad.I don’t always buy organic. But it feels great to support businesses that operate in a healthier way – beneficial for humans and other living things.
OK, jumping off the soapbox now!